While a lot of brands avoid controversy where they can, there's something to be said for those who grab political/world/financial issues by the balls and write about them with gusto.
A round-up of our favourite articles in the digital marketing world - what's happened, and what you need to read. On Tuesday, Quentin Hardy announced he was leaving the New York Times to be the head of Editorial at Google Cloud - congratulations! Encourage customers to return to your business again and again with Inc.'s formula for optimising the customer … Continue reading This Week’s ‘What Not to Miss’
Headlines are hard. Probably why they're the most neglected part of an article. It's the first line of copy that a potential customer reads - and we can do better! Luckily, there are a few tricks to help us all create better titles. Describe Adjectives are a big help - amazing, incredible, awesome. Describe your article whilst … Continue reading 5 Ways to Rock Amazing Headlines
There’s an abundance of information on how to create content and make sure it’s performing as expected. Building a successful content strategy is an exciting process as you generate leads, gain exposure and gather followers and fans on social media. But how do you know when things have stopped working as well as they once … Continue reading 3 Huge Signs Your Content Isn’t Working
10 simple, useful tips to take you to the top of the search engines.
Nowadays anybody can claim an excellent following, impressive web hits, phenomenal traffic, and an envious amount of website visitors. But can you prove it? Ranking system Alexa says you can. A subsidiary of Amazon, their "digital marketing tools help you engineer growth and drive success". What is Alexa Rank? Put simply, Alexa Ranking is the … Continue reading How does ALEXA rank your website against others?
It's a question on every marketer's lips; one that anyone in the industry probably thinks about all the time and it's no surprise – making the wrong impact on social media is more than 3 times more damaging than making the right impression. The answer lies in knowing which social media platforms are suitable for … Continue reading Which Social Media Platform Will Work Best For Your Business?