It’s a question on every marketer’s lips; one that anyone in the industry probably thinks about all the time and it’s no surprise – making the wrong impact on social media is more than 3 times more damaging than making the right impression.
The answer lies in knowing which social media platforms are suitable for your industry, and what sort of tone is needed on any particular channel.
As an integral part of any company’s marketing strategy, using social media can drive targeted traffic to your website and boost your site’s SEO considerably.
With 46% of web users looking to social media when making a purchase and 88% following through on their transaction, you can’t afford to get social media wrong.
As of the second quarter of 2016, Facebook had 1.71 billion monthly active users. Intriguing content, questions and links on your page are absolutely essential for sparking interest in your brand.
We’ve put together a Facebook guide if you’d like more in-depth information.
Twitter is excellent for sharing content from your website, or websites relevant to yours. With 8 out of 10 Internet users being addressed by blogs and social media accounts, it really is imperative that your business is regularly using with Twitter.
Although Twitter recently relaxed their 140-character limit, you should still aim for 2 to 5 engaging tweets a day.
Hashtags allow you to keep track of posts relevant to your industry, while shares enable you to see how popular your content and website is on a daily basis. They’re infiltrating almost all of the social networks, so learning how to use them effectively is imperative.
LinkedIn is an essential platform for professionals. It focuses on growing your contacts, your employees and possibly even employers. Ideas are regularly shared, and business advice is widely available. It’s worth remembering that LinkedIn is not a casual network for humorous content. Keep it relevant and useful to your industry.
Instagram, Pinterest, YouTube, Vine and Snapchat are the less formal routes. They allow you to promote your brand and products or services to a sector of people you may not be able to reach with the others. With photos and videos, you can demonstrate a different side to your business: personality and interesting qualities.
Whichever social network is best for your company, remember that you’re publicly broadcasting to the world. Keep your audience in mind, and make your web content work for you.