How does ALEXA rank your website against others?


Nowadays anybody can claim an excellent following, impressive web hits, phenomenal traffic, and an envious amount of website visitors.

But can you prove it?

Ranking system Alexa says you can. A subsidiary of Amazon, their “digital marketing tools help you engineer growth and drive success”.

What is Alexa Rank?

Put simply, Alexa Ranking is the measurement and ranking of a website’s popularity. It creates a direct comparison between your website and others, measuring the total number of visitors and the pages viewed per visit.

It’s rapidly gaining popularity with bloggers and businesspeople alike as a clever way to determine advertising prices. Going back to my previous point, you need to prove that your website is worth peoples’ investment. Oddly, the lower your Alexa ranking number, the better.

Alexa generates statistics for each site and analyses them over a 3 month period. Its resource, Alexa Traffic Rankings, allows you to input any domain name and view the current data for that site.

In 2015 it was visited by 6.5 million people per month, and provides analytical data to over 30 million websites. Not bad!

Unlike adware or malware, it doesn’t ‘hack’ search engines. Rather, it data-mines and tracks activity, using it to show website data.

According to Alexa’s support pages, the data is:

“..based on three months of aggregated historical traffic from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users).”

However, not everybody has the Alexa toolbar installed so there could be millions of websites with a huge amount of traffic that isn’t rated. Alexa also doesn’t include subpages so traffic is calculated for the main domain only.

Can I Improve My Alexa Ranking?

Yes! And it’s pretty simple. Follow our tips below, alongside Alexa’s own SEO improvement audit.

Higher SE rank = higher revenue

  • Create good quality content

What better way to attract new and returning visitors than creating unique, relevant content and consistently publishing it to your website? Don’t forget distribution also plays a key role in this, as updating your social media platforms with your new content will attract more visitors.

As well as creating content, the subject matters too. The likelihood is that the majority of people with the Alexa toolbar installed will be marketing pros, the Internet savvy, and technological minded readers. Tailor your content to them; get them on your site.

  • Be aware of the competition

What are sites like yours doing? Alexa allows you to monitor their ranking and compare it with your own. It’s an excellent competitive intelligence tool, but it’s worth taking into consideration that rival sample sizes may vary.

  • Use Alexa

It sounds obvious, but you should install the toolbar and take a look at your own site. Also, put an Alexa widget on your website and social media sites to entice visitors – every click counts!

All businesses aim to improve their conversion rate, and there are various ways to attract traffic. Alexa Rank could prove your business is up there with the best of them, and if it’s not? Use their tools to correct it!

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