You’ve hired the professionals, your content is fantastic, SEO is top–notch – so you’re done, right? Not quite!
To attract the audience your content deserves you need to actively promote it across your social media accounts: boost posts on Facebook, promote tweets on Twitter, and sponsor them on Instagram. A strong social media presence will promote your brand, thus spreading your content faster and further. The old adage ‘if you build it, they will come’ doesn’t apply here!
There are 3 ways to do it: owned, paid, and earned media. Owned are things like your blog and email bulletins. Paid involves sponsoring articles and social media posts, and earned takes a while to build up – things like bylined articles and blogger outreach.
It’s a very common opinion among thought leaders that content marketing is 20% creation and 80% promotion. It’s no secret that the two methods go hand in hand, as most marketers have discovered that they can’t just create content and expect people to find it. You have to put it out there, directly in their line of sight.
Do you know where your target audience is? It’s important to know which social media site works best for your business, and which channels to use for the best results. B2B brands thrive on LinkedIn, whereas B2C companies continue to find Facebook and Twitter the most useful platforms. Instagram and Pinterest are most effective for image–reliant companies, such as fashion, hair, beauty and make-up brands.
To ensure you get the most out of your content, it’s worth adding social sharing buttons to your blog articles. These handy plug-ins make it easy to share article snippets, photos and ideas from your content. There’s no better promotion than that of your readers!
It makes complete sense to be present on the most suitable media platforms as social authority is an important ranking factor, meaning your content will be more visible in search engines.
For most businesses, mornings are the best time to post your content. People are focused on their jobs and more likely to click on content related to their company or service.
There has been a huge number of studies on this topic and you could go on forever about variables and best scenarios! Take a look at this infographic with the best times from all the studies summed up.
Above all, make sure your content is in the right place at the right time to build relationships, influence your audience, and generate leads.