You may have heard that video marketing is set to be huge for 2017, but how can you get a piece of the viral content pie? Here are 9 of our ideas for you to use.
- Behind the scenes
This is a great way to show what goes on in your company, and can work especially well if you have a headquarters or large office space. People like to buy from people, so let them see yours!
- Product demos
Engagement is higher when product demos are released due to the buzz they create and the helpfulness of the content. Remember, your main objective is to be as useful to your audience as possible.
- CEO talk
Making your CEO a ‘real person’ could work wonders for your marketing efforts. If you’re the one in charge, lose the suit and desk; make yourself identifiable – and likeable! A Q&A is a great tool to use in this instance as you can mix industry and (mildly) personal questions.
- Team video
If you’ve got a team of employees, have them wear company t-shirts and answer funny questions, give their favourite quotes, great movies they’ve seen, or something industry-related. Humour works brilliantly for these types of video so the funnier you can make it, the better. The video below from Oxford Street’s Lush store is an excellent example.
- Interviews with industry leaders
A tough one to carry out unless you’re connected and have a medium-large budget, but getting an expert within your field to do an interview with someone from your company would be an excellent source of content.
- A day in the life of…
…your staff. From the moment they walk through the door to the minute they leave, what do they do? Include lunch breaks for a personal touch, and add in some humour if you can. Illustrate what makes your company great.Show your staff loving their jobs and having a great time, and people will be more likely to buy from you. The great thing about this is that every staff member could be included as they’ll all have daily routines within their job roles.
- Trade shows
Not only are these good to exhibit at to demonstrate your expertise, they’re a brilliant way to create video and images of your staff in action. If you can speak at the event, even better. The video is timeless and can be used across all social media platforms.
- Presentation of important topics
People don’t have to be included for this one; you could use software to make an animation and put it on your site. Be sure you know everything you can about the topic you want to post to avoid errors. Do thorough research and take look at others’ examples first, such as Buzzfeed’s constant stream of how-to clips. If you do it right, you could create a highly useful piece of content with viral potential.
- Live streams
Live video is becoming increasingly popular. Beginning with Periscope, Facebook Live and Instagram Stories have now capitalised on the format. Again, the more humour brands have the better, so an office prank or employee’s birthday celebrations help personify the company.
Still images are becoming increasingly redundant. Don’t get left behind – make the switch to video marketing.