5 Top Digital Marketing Tools

As businesses well know, it’s not what you’re selling – it’s how you’re selling!

Social media is rapidly changing conventional business concepts, resulting in companies who have ignored the emerging digital trend finding it difficult to stay afloat in the market.

Companies who have adopted social media marketing tactics and digital tools are easily grabbing the market share that was previously held by traditional ‘brick and mortar’ businesses.

If you’re one of these, fear not! You can catch up.

There are various tools and techniques currently available which can help you transform your business into a successful brand.

Here are 5 digital marketing tools that will help put you ahead of the game in 2017.

  1. Google Analytics

Marketers and promoters are finding new ways to understand their audience so that they can promote their business in a better way. It is vital for businesses to analyse their website traffic to make a business strategy which can generate more profit.

Google Analytics is one of the most powerful tools for this as you can easily keep an eye that which part of your business needs more improvement, thus helping you create a more effective content marketing strategy.

  1. Sprout Social

Sprout Social is another excellent tool that can help grow your social media presence. Think of your pages as online business showrooms – consumers can read reviews and make up their mind on just about everything to do with your company.

Sprout Social helps in making an effective social media marketing plan which will generate more traffic and also promote your brand. It’s extremely user friendly so it’s perfect for beginners.

  1. Canva

Canva is a remarkable social media marketing tool – it’s easy to use and very popular because is no time at all you can create professional, social-media-perfect designs. Canva is the best way a beginner can cost-effectively avoid using mundane stock photos to accompany their online content.

  1. SEO Book

SEO Book is an impressive digital marketing tool, and comes highly recommended by multiple search engine optimising professionals. It greatly helps keyword research, link building and web analytics. This year, it’s set to be the most popular SEO tool for digital marketing.

  1. Buffer

As marketers know, managing multiple social media accounts can be quite hectic and time consuming. Buffer solves that issue by helping to improve your social media management.

Most potential consumers will get to know your company and website through your social media pages. Buffer can help digital marketers build their audience across various social networks and organise their content schedule down to the minute.

Digital marketing is set to soar to new heights in 2017. Treat your business to some of the best marketing tactics by using some of our most recommended and valuable digital strategy tools.

Do you have any more to add? Let us know!


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