How to Drive Traffic to Your Business Using Search Engines

As business owners and marketers know, generating traffic to your website is one of the most important things you want to achieve to increase your product awareness. With an estimated 48% of consumers beginning product research with a search engine, it’s vital that your content is getting you on the first page.

What is a search engine?

A search engine is a term frequently used to describe websites like Google, Bing and Yahoo. Search engines enable users to search or locate information on the internet by providing a hierarchical list of the websites that contain the most relevant information.

How do I drive traffic through search engines?

Driving traffic to your website can be achieved through search engine marketing (SEM).

SEM can help deliver traffic to your website, which can lead to new customers and increased business revenues.

Google, the most utilised search engine with more than 80% of online searches, has provided a series of ways to drive traffic to your website.

1.   Search engine optimisation (SEO)

Search engine optimisation involves applying techniques to maximise your ranking in natural search results among competitors’ websites. Natural search results are the rankings of web pages by a search engine when you search for a particular keyword or keyword phrase.

Improving on-site SEO by selecting the right keywords, choosing the right domain name, using keywords in page titles, and creating keyword content can go a long way in driving traffic to your website.

2.   Pay per click (PPC)

Google Pay Per Click (PPC) advertising is one of most popular and easiest forms of advertising to generate clicks among businesses. It aims to drive targeted user traffic to a buyer’s website. The key to successful advertising is to find a method of passing on your information to as many people as possible while keeping advertising costs to a minimum.

Each time your ad is clicked, and your website visited, you will have to pay the search engine provider a specific fee. Ads may be displayed on search engine results pages (SERP) or websites identified as related to your targeted keywords. Having a well-designed PPC marketing campaign can help increase your company customer base and be a primary source of revenue.

3.   Pay per acquisition (PPA)

Pay Per Acquisition (PPA), also referred to as Cost Per Action (CPA), is an online marketing pricing system where the advertiser pays for each particular acquisition such as form submission, sale, click and other forms of an impression. With PPA, you will have to pay a specific fee when an action is completed as required. The more defined and pertinent your message is to the targeted audience, the more likely that your investment will pay off in the long run.

Driving traffic to your business has never been easier with the series of search engine marketing strategies available. All you have to do is select the one that suits your budget to help you scale high in your chosen niche market.


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