Having your website rank on the first page of Google is the dream of every entrepreneur. It leads to getting thousands of visitors daily, which can transcend into massive profits for your business. However, many site owners find it difficult to rank their website higher on SERP. The following SEO techniques will help your website rise to the top of search engine results.
The most important element of search engine ranking is content. A website without content won’t be indexed by search engines and will not be visible on the search engine result page. The content on your website pages will attract visitors to your site, which will improve your website ranking. However, there are some guidelines to follow regarding the content on your website:
Ensure that text is long enough. It has been confirmed that pages with longer content rank higher in search engines’ results. Most times, pages with a little amount of text are regarded as irrelevant by search engines. Avoid keyword stuffing in the content as it earns a penalty from Google.
There are loads of information on the internet that it’s hard to find a topic that has not been already written. But you can still create unique and original content based on topic. Also, ensure the content are valuable and relevant to page keywords.
When visitors enter a site and leave quickly, it generates a bounce rate which search engines use to determine the relevance of the content relating to the searcher’s keywords. A high bounce rate will reduce your page ranking result as clearly, your content didn’t provide what the reader was looking for.
Searchers are always seeking up-to-date content. Posting to your website regularly will not only improve the number of visitors to your website but also push it higher. Keep feeding the search engines, and they’ll keep crawling and ranking.
Analyse and submit your website to search engines
Use Google Analytics to find out the keywords that are generating the most traffic to your site and find the ways to maximise them.
Google Search Console will help you discover how many pages of your site are in the search engine index. If there aren’t many, submit your website sitemap and RSS feed to help search engines find all the pages of your site that weren’t originally located.
Improve website usability
Improving the usability of your website will improve visitors’ experience and allow them to spend more time on your website, encouraging them to share it and its content. Below are ways to improve the usability of your site:
- Add internal links to content
Internal links will help users find out more information about topics that may interest them, and can be used to point the important pages of your website to search engines
A well-structured website will make it easy for visitors to get valuable information from it, and the bots can crawl it easier
- Make your website mobile-friendly
Almost 50% of internet search is from mobile. A website that is not mobile-friendly will not rank on mobile search regardless of its desktop ranking. To feature prominently on the mobile first page, make sure:
— Links are spaced far enough apart so users can easily select the correct one
— Content is correctly sized so users don’t have to zoom or scroll, and that it’s written in a clear, concise fashion
— Images are sized correctly to prevent users having to navigate round them and scrolling across the page
— Software like Flash should be avoided as it’s not commonly used or installed on mobile devices
- Improve website loading speed
The time it takes for your website to load has a significant impact on its ranking. Websites that load faster rank higher in search results and also get more page views
All in all, there are a few things you can do to improve your website ranking. Ask your in-house SEO expert for more information, or check out these articles: