A Guide to Online Advertising For Small Businesses [Infographic]

With the masses of online businesses available to consumers nowadays, you'll need to advertise. Social media gives you a platform of ready and willing customers, you just have to find them and show them why they need you! This infographic from Marketing Fish is a great guide to doing so:

7 Step Checklist to a Successful Small Business Website

More often than not, your website will be the first time people see your business. Great visual design is a must-have, but there are a few other things you've got to get right to make an excellent first impression. Check out the infographic below, from Red Website Design for more information. Sharing is caring!

Content Strategy: 5 Tips to Avoid Ruining It

Globalisation and the development of information and communication technologies are continually changing the best way for businesses to approach consumers. Prospective buyers require companies to maintain their competitive advantage through the ability to adapt their marketing strategy to the demands and needs of consumers. In this context, there has been a gradual shift from mass … Continue reading Content Strategy: 5 Tips to Avoid Ruining It

How to Create an Effective Marketing Email

If уоu’rе аnуthіng lіkе mе your іnbоx іѕ сluttеrеd wіth рrоmоtіоnаl emails frоm dіffеrеnt retailers, рublіѕhеrѕ, аnd еvеrуthіng іn bеtwееn оffеrіng ‘50% оff thіѕ’ аnd umpteen lіmіtеd tіmе offеrѕ. Yоur eyes glаzе оvеr аnd more often than not, you hit delete. Marketers are often their own worst nightmares – not opening emails, not clicking through … Continue reading How to Create an Effective Marketing Email

5 Easy Steps to Creating an Impressive Marketing Plan

When starting a company it’s common knowledge that a business plan is essential, yet a marketing plan is often overlooked. It's important to set your goals and get them on paper, then detail the tools and tactics you'll use to achieve them. It should be seen as a plan of action - what you'll sell, who'll … Continue reading 5 Easy Steps to Creating an Impressive Marketing Plan