Relevance of Reach: What’s More Important?

Featuring: ASOS, Renault and P&G A question on a lot of people's mind on social media is "how do I get 1000 fans on Facebook?" My opinion - likes don't matter. And to be honest, I think unless you're selling niche products Facebook isn't your platform either. Create engaging content and follow the right strategy, … Continue reading Relevance of Reach: What’s More Important?

The Periodic Table of Content Marketing

This is fantastic - in our eyes Chris Lake is a creative genius, and we don't use that word lightly! It has everything you could need to develop and create a fantastic content strategy from scratch. We particularly like the 'sharing trigger' and 'checklist' sections for this - extremely useful for audience engagement. Let us … Continue reading The Periodic Table of Content Marketing

The Best Ways to Reach Your Customers on Holiday

Summer is here, the sun is out, and your customers are on holiday. So how can you reach them? Most people take their mobile devices on their summer breaks so ensure your content is mobile compatible. Emails are a great way to reach people on holiday as they can check them intermittently and at their … Continue reading The Best Ways to Reach Your Customers on Holiday

1000 of the Best Landing Pages… How to Be Better

Landing pages are critical. They're your potential customers' first impression, and the point of conversion where a lead becomes a sale. The report from Crayon is comprehensive and extremely useful, telling you everything you need to know about content, structure, and design trends.  

Content Strategy: 5 Tips to Avoid Ruining It

Globalisation and the development of information and communication technologies are continually changing the best way for businesses to approach consumers. Prospective buyers require companies to maintain their competitive advantage through the ability to adapt their marketing strategy to the demands and needs of consumers. In this context, there has been a gradual shift from mass … Continue reading Content Strategy: 5 Tips to Avoid Ruining It