This is fantastic - in our eyes Chris Lake is a creative genius, and we don't use that word lightly! It has everything you could need to develop and create a fantastic content strategy from scratch. We particularly like the 'sharing trigger' and 'checklist' sections for this - extremely useful for audience engagement. Let us … Continue reading The Periodic Table of Content Marketing
Summer is here, the sun is out, and your customers are on holiday. So how can you reach them? Most people take their mobile devices on their summer breaks so ensure your content is mobile compatible. Emails are a great way to reach people on holiday as they can check them intermittently and at their … Continue reading The Best Ways to Reach Your Customers on Holiday
Landing pages are critical. They're your potential customers' first impression, and the point of conversion where a lead becomes a sale. The report from Crayon is comprehensive and extremely useful, telling you everything you need to know about content, structure, and design trends.
Globalisation and the development of information and communication technologies are continually changing the best way for businesses to approach consumers. Prospective buyers require companies to maintain their competitive advantage through the ability to adapt their marketing strategy to the demands and needs of consumers. In this context, there has been a gradual shift from mass … Continue reading Content Strategy: 5 Tips to Avoid Ruining It
Boring content means less readers. Avoid that with this guide to extending its shelf life!
We've compiled a summary of what we consider to be the 4 best content strategies from the biggest companies, and what you can learn from them.
A lot of businesses that are active online are confused about this 'content marketing' thing they hear about, even if they're effectively doing it already. So, why would they need a strategy for it?
While a lot of brands avoid controversy where they can, there's something to be said for those who grab political/world/financial issues by the balls and write about them with gusto.
Headlines are hard. Probably why they're the most neglected part of an article. It's the first line of copy that a potential customer reads - and we can do better! Luckily, there are a few tricks to help us all create better titles. Describe Adjectives are a big help - amazing, incredible, awesome. Describe your article whilst … Continue reading 5 Ways to Rock Amazing Headlines
There’s an abundance of information on how to create content and make sure it’s performing as expected. Building a successful content strategy is an exciting process as you generate leads, gain exposure and gather followers and fans on social media. But how do you know when things have stopped working as well as they once … Continue reading 3 Huge Signs Your Content Isn’t Working