The sense of pride you get from people visiting your site is addictive, as the majority of business owners know. Something you did impacted people and encouraged them to visit your website! But while increased traffic makes you feel good, you shouldn’t rely on it too much. Sorry to put a downer on things… unless … Continue reading 3 Excellent Ways to Get People to Buy from YOU!
Landing pages are critical. They're your potential customers' first impression, and the point of conversion where a lead becomes a sale. The report from Crayon is comprehensive and extremely useful, telling you everything you need to know about content, structure, and design trends.
If уоu’rе аnуthіng lіkе mе your іnbоx іѕ сluttеrеd wіth рrоmоtіоnаl emails frоm dіffеrеnt retailers, рublіѕhеrѕ, аnd еvеrуthіng іn bеtwееn оffеrіng ‘50% оff thіѕ’ аnd umpteen lіmіtеd tіmе offеrѕ. Yоur eyes glаzе оvеr аnd more often than not, you hit delete. Marketers are often their own worst nightmares – not opening emails, not clicking through … Continue reading How to Create an Effective Marketing Email
Marketing buzzwords are banded about in most articles, eBooks, and even social media posts. Here's the 10 ContentNetwork think you must know:
When starting a company it’s common knowledge that a business plan is essential, yet a marketing plan is often overlooked. It's important to set your goals and get them on paper, then detail the tools and tactics you'll use to achieve them. It should be seen as a plan of action - what you'll sell, who'll … Continue reading 5 Easy Steps to Creating an Impressive Marketing Plan
Using effective storytelling can cut through the content clutter and get your message heard. Thanks to LookBookHQ for this great infographic!
We've published the article version of this infographic already, but for the more visual learner, here's an image summary.
In order to understand marketing, you should be aware that there are four key issues encompassed in defining and mastering it. Part one of our beginner's guides to all things marketing!
This time of year has everybody all emotional and feeling great – tap into that with your brand and content! Emotive writing has proven to be some of the best out there, but here are 6 tips to help make people fall in love with your brand: Appearance Images are essential to content – entice … Continue reading Improve Your Brand, Improve Your Sales
Things used to be less complicated for marketers. A small number of TV channels, few radio stations, one or two newspapers in shops, and a fistful of top magazines were all they had. Reaching the consumers was not difficult, all you needed was craft an impelling message, you would be able to sell product. Marketing … Continue reading 4 Principles of an Effective Marketing Strategy