7 Step Checklist to a Successful Small Business Website

More often than not, your website will be the first time people see your business. Great visual design is a must-have, but there are a few other things you've got to get right to make an excellent first impression. Check out the infographic below, from Red Website Design for more information. Sharing is caring!

Content Strategy: 5 Tips to Avoid Ruining It

Globalisation and the development of information and communication technologies are continually changing the best way for businesses to approach consumers. Prospective buyers require companies to maintain their competitive advantage through the ability to adapt their marketing strategy to the demands and needs of consumers. In this context, there has been a gradual shift from mass … Continue reading Content Strategy: 5 Tips to Avoid Ruining It

How to Create an Effective Marketing Email

If уоu’rе аnуthіng lіkе mе your іnbоx іѕ сluttеrеd wіth рrоmоtіоnаl emails frоm dіffеrеnt retailers, рublіѕhеrѕ, аnd еvеrуthіng іn bеtwееn оffеrіng ‘50% оff thіѕ’ аnd umpteen lіmіtеd tіmе offеrѕ. Yоur eyes glаzе оvеr аnd more often than not, you hit delete. Marketers are often their own worst nightmares – not opening emails, not clicking through … Continue reading How to Create an Effective Marketing Email

5 Easy Steps to Creating an Impressive Marketing Plan

When starting a company it’s common knowledge that a business plan is essential, yet a marketing plan is often overlooked. It's important to set your goals and get them on paper, then detail the tools and tactics you'll use to achieve them. It should be seen as a plan of action - what you'll sell, who'll … Continue reading 5 Easy Steps to Creating an Impressive Marketing Plan

SEO Techniques to Boost Your Website Ranking

Having your website rank on the first page of Google is the dream of every entrepreneur. It leads to getting thousands of visitors daily, which can transcend into massive profits for your business. However, many site owners find it difficult to rank their website higher on SERP. The following SEO techniques will help your website rise to … Continue reading SEO Techniques to Boost Your Website Ranking

5 SEO Techniques All Start-ups Should Be Using

As a new business, having a strong online presence is essential to achieve success. Most of the important techniques necessary for this are SEO based. Having an effective strategy will make your website more visible and have a significant impact on the success of your business. Unfortunately, many start-ups do not fully understand how to develop … Continue reading 5 SEO Techniques All Start-ups Should Be Using

This Saturday!

We've been working on something exciting at Content Works! HQ... All the SEO help you need on one handy Twitter feed - ours! Join in with your questions, comments, and tips every Saturday midday - 4pm. Keep an eye out for articles from experts in the industry, top tips, and definitions of must-know SEO terms. … Continue reading This Saturday!

Social Media Marketing for Small Businesses

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks to achieve marketing communication and branding goals. SMM covers activities involving social sharing of content, videos and images for marketing purposes, as well as paid social media advertising. Why Social Media for Small Businesses? As a startup or […] … Continue reading Social Media Marketing for Small Businesses