Relevance of Reach: What’s More Important?

Featuring: ASOS, Renault and P&G A question on a lot of people's mind on social media is "how do I get 1000 fans on Facebook?" My opinion - likes don't matter. And to be honest, I think unless you're selling niche products Facebook isn't your platform either. Create engaging content and follow the right strategy, … Continue reading Relevance of Reach: What’s More Important?

3 of the Best Facebook Infographics

We've seen plenty of infographics about social media, on social media, for social media - so here are our favourite Facebook three. Each week we'll be posting the top few from our collection, Twitter/LinkedIn/web design etc. Let us know what you'd like to see! Which content works on Facebook? Artist unknown, but please let us … Continue reading 3 of the Best Facebook Infographics

The Periodic Table of Content Marketing

This is fantastic - in our eyes Chris Lake is a creative genius, and we don't use that word lightly! It has everything you could need to develop and create a fantastic content strategy from scratch. We particularly like the 'sharing trigger' and 'checklist' sections for this - extremely useful for audience engagement. Let us … Continue reading The Periodic Table of Content Marketing

Content Strategy: 5 Tips to Avoid Ruining It

Globalisation and the development of information and communication technologies are continually changing the best way for businesses to approach consumers. Prospective buyers require companies to maintain their competitive advantage through the ability to adapt their marketing strategy to the demands and needs of consumers. In this context, there has been a gradual shift from mass … Continue reading Content Strategy: 5 Tips to Avoid Ruining It