How to Create an Effective Marketing Email

If уоu’rе аnуthіng lіkе mе your іnbоx іѕ сluttеrеd wіth рrоmоtіоnаl emails frоm dіffеrеnt retailers, рublіѕhеrѕ, аnd еvеrуthіng іn bеtwееn оffеrіng ‘50% оff thіѕ’ аnd umpteen lіmіtеd tіmе offеrѕ. Yоur eyes glаzе оvеr аnd more often than not, you hit delete. Marketers are often their own worst nightmares – not opening emails, not clicking through … Continue reading How to Create an Effective Marketing Email

5 Easy Steps to Creating an Impressive Marketing Plan

When starting a company it’s common knowledge that a business plan is essential, yet a marketing plan is often overlooked. It's important to set your goals and get them on paper, then detail the tools and tactics you'll use to achieve them. It should be seen as a plan of action - what you'll sell, who'll … Continue reading 5 Easy Steps to Creating an Impressive Marketing Plan

5 SEO Techniques All Start-ups Should Be Using

As a new business, having a strong online presence is essential to achieve success. Most of the important techniques necessary for this are SEO based. Having an effective strategy will make your website more visible and have a significant impact on the success of your business. Unfortunately, many start-ups do not fully understand how to develop … Continue reading 5 SEO Techniques All Start-ups Should Be Using

4 Principles of an Effective Marketing Strategy

Things used to be less complicated for marketers. A small number of TV channels, few radio stations, one or two newspapers in shops, and a fistful of top magazines were all they had. Reaching the consumers was not difficult, all you needed was craft an impelling message, you would be able to sell product. Marketing … Continue reading 4 Principles of an Effective Marketing Strategy