If уоu’rе аnуthіng lіkе mе your іnbоx іѕ сluttеrеd wіth рrоmоtіоnаl emails frоm dіffеrеnt retailers, рublіѕhеrѕ, аnd еvеrуthіng іn bеtwееn оffеrіng ‘50% оff thіѕ’ аnd umpteen lіmіtеd tіmе offеrѕ. Yоur eyes glаzе оvеr аnd more often than not, you hit delete. Marketers are often their own worst nightmares – not opening emails, not clicking through … Continue reading How to Create an Effective Marketing Email
Marketing buzzwords are banded about in most articles, eBooks, and even social media posts. Here's the 10 ContentNetwork think you must know:
When starting a company it’s common knowledge that a business plan is essential, yet a marketing plan is often overlooked. It's important to set your goals and get them on paper, then detail the tools and tactics you'll use to achieve them. It should be seen as a plan of action - what you'll sell, who'll … Continue reading 5 Easy Steps to Creating an Impressive Marketing Plan
As a new business, having a strong online presence is essential to achieve success. Most of the important techniques necessary for this are SEO based. Having an effective strategy will make your website more visible and have a significant impact on the success of your business. Unfortunately, many start-ups do not fully understand how to develop … Continue reading 5 SEO Techniques All Start-ups Should Be Using
Posting interesting content from a wide variety of categories assures that you’ll delight your current fans, while attracting new ones. Thanks to social media marketer Louise Myers for this bright, summery infographic on social media content!
We've published the article version of this infographic already, but for the more visual learner, here's an image summary.
In order to understand marketing, you should be aware that there are four key issues encompassed in defining and mastering it. Part one of our beginner's guides to all things marketing!
We've compiled a summary of what we consider to be the 4 best content strategies from the biggest companies, and what you can learn from them.
Things used to be less complicated for marketers. A small number of TV channels, few radio stations, one or two newspapers in shops, and a fistful of top magazines were all they had. Reaching the consumers was not difficult, all you needed was craft an impelling message, you would be able to sell product. Marketing … Continue reading 4 Principles of an Effective Marketing Strategy
A lot of businesses that are active online are confused about this 'content marketing' thing they hear about, even if they're effectively doing it already. So, why would they need a strategy for it?