Relevance of Reach: What’s More Important?

Featuring: ASOS, Renault and P&G A question on a lot of people's mind on social media is "how do I get 1000 fans on Facebook?" My opinion - likes don't matter. And to be honest, I think unless you're selling niche products Facebook isn't your platform either. Create engaging content and follow the right strategy, … Continue reading Relevance of Reach: What’s More Important?

12 Vital Key Performance Indicators

From the now renamed Marketizator, this infographic contains the 12 most vital key performance indicators - measurable values that demonstrate how effectively a company is achieving key business objectives. KPIs should be practical, directional, quantitative, and actionable. Being able to integrate well with present company processes is imperative. The 12 below represent an excellent selection of … Continue reading 12 Vital Key Performance Indicators

The Periodic Table of Content Marketing

This is fantastic - in our eyes Chris Lake is a creative genius, and we don't use that word lightly! It has everything you could need to develop and create a fantastic content strategy from scratch. We particularly like the 'sharing trigger' and 'checklist' sections for this - extremely useful for audience engagement. Let us … Continue reading The Periodic Table of Content Marketing

3 Excellent Ways to Get People to Buy from YOU!

The sense of pride you get from people visiting your site is addictive, as the majority of business owners know. Something you did impacted people and encouraged them to visit your website! But while increased traffic makes you feel good, you shouldn’t rely on it too much. Sorry to put a downer on things… unless … Continue reading 3 Excellent Ways to Get People to Buy from YOU!

Social Media – Handy Checklist for Marketers!

Social media marketers LOVE checklists. They keep us organised, efficient, and on track. And who doesn't like a tick in the box?! Here's a fabulous social media checklist infographic from the guys at Sprout Social. Print it off and stick it next to your workspace to ensure you never lose a handle on your marketing … Continue reading Social Media – Handy Checklist for Marketers!