Relevance of Reach: What’s More Important?

Featuring: ASOS, Renault and P&G A question on a lot of people's mind on social media is "how do I get 1000 fans on Facebook?" My opinion - likes don't matter. And to be honest, I think unless you're selling niche products Facebook isn't your platform either. Create engaging content and follow the right strategy, … Continue reading Relevance of Reach: What’s More Important?

3 of the Best Facebook Infographics

We've seen plenty of infographics about social media, on social media, for social media - so here are our favourite Facebook three. Each week we'll be posting the top few from our collection, Twitter/LinkedIn/web design etc. Let us know what you'd like to see! Which content works on Facebook? Artist unknown, but please let us … Continue reading 3 of the Best Facebook Infographics

12 Vital Key Performance Indicators

From the now renamed Marketizator, this infographic contains the 12 most vital key performance indicators - measurable values that demonstrate how effectively a company is achieving key business objectives. KPIs should be practical, directional, quantitative, and actionable. Being able to integrate well with present company processes is imperative. The 12 below represent an excellent selection of … Continue reading 12 Vital Key Performance Indicators

The Periodic Table of Content Marketing

This is fantastic - in our eyes Chris Lake is a creative genius, and we don't use that word lightly! It has everything you could need to develop and create a fantastic content strategy from scratch. We particularly like the 'sharing trigger' and 'checklist' sections for this - extremely useful for audience engagement. Let us … Continue reading The Periodic Table of Content Marketing

3 Excellent Ways to Get People to Buy from YOU!

The sense of pride you get from people visiting your site is addictive, as the majority of business owners know. Something you did impacted people and encouraged them to visit your website! But while increased traffic makes you feel good, you shouldn’t rely on it too much. Sorry to put a downer on things… unless … Continue reading 3 Excellent Ways to Get People to Buy from YOU!

The Best Ways to Reach Your Customers on Holiday

Summer is here, the sun is out, and your customers are on holiday. So how can you reach them? Most people take their mobile devices on their summer breaks so ensure your content is mobile compatible. Emails are a great way to reach people on holiday as they can check them intermittently and at their … Continue reading The Best Ways to Reach Your Customers on Holiday

1000 of the Best Landing Pages… How to Be Better

Landing pages are critical. They're your potential customers' first impression, and the point of conversion where a lead becomes a sale. The report from Crayon is comprehensive and extremely useful, telling you everything you need to know about content, structure, and design trends.  

A Guide to Online Advertising For Small Businesses [Infographic]

With the masses of online businesses available to consumers nowadays, you'll need to advertise. Social media gives you a platform of ready and willing customers, you just have to find them and show them why they need you! This infographic from Marketing Fish is a great guide to doing so: