12 Vital Key Performance Indicators

From the now renamed Marketizator, this infographic contains the 12 most vital key performance indicators - measurable values that demonstrate how effectively a company is achieving key business objectives. KPIs should be practical, directional, quantitative, and actionable. Being able to integrate well with present company processes is imperative. The 12 below represent an excellent selection of … Continue reading 12 Vital Key Performance Indicators

4 Principles of an Effective Marketing Strategy

Things used to be less complicated for marketers. A small number of TV channels, few radio stations, one or two newspapers in shops, and a fistful of top magazines were all they had. Reaching the consumers was not difficult, all you needed was craft an impelling message, you would be able to sell product. Marketing … Continue reading 4 Principles of an Effective Marketing Strategy