3 Excellent Ways to Get People to Buy from YOU!

The sense of pride you get from people visiting your site is addictive, as the majority of business owners know. Something you did impacted people and encouraged them to visit your website! But while increased traffic makes you feel good, you shouldn’t rely on it too much. Sorry to put a downer on things… unless … Continue reading 3 Excellent Ways to Get People to Buy from YOU!

Content Strategy: 5 Tips to Avoid Ruining It

Globalisation and the development of information and communication technologies are continually changing the best way for businesses to approach consumers. Prospective buyers require companies to maintain their competitive advantage through the ability to adapt their marketing strategy to the demands and needs of consumers. In this context, there has been a gradual shift from mass … Continue reading Content Strategy: 5 Tips to Avoid Ruining It

5 SEO Techniques All Start-ups Should Be Using

As a new business, having a strong online presence is essential to achieve success. Most of the important techniques necessary for this are SEO based. Having an effective strategy will make your website more visible and have a significant impact on the success of your business. Unfortunately, many start-ups do not fully understand how to develop … Continue reading 5 SEO Techniques All Start-ups Should Be Using

4 Principles of an Effective Marketing Strategy

Things used to be less complicated for marketers. A small number of TV channels, few radio stations, one or two newspapers in shops, and a fistful of top magazines were all they had. Reaching the consumers was not difficult, all you needed was craft an impelling message, you would be able to sell product. Marketing … Continue reading 4 Principles of an Effective Marketing Strategy

Big Marketing Plans, Small Company Budget?

Every CEO is aware that their company needs to utilise marketing, and preferably have a documented strategy. But what if you're a small fish in the business ocean? Don't panic if you don't have the £££ that major companies will spend on marketing this year - here are 3 tips that will help you rank on Google with the best of them.

Make People Fall in Love with Your Brand

This time of year has everybody all emotional and feeling great – tap into that with your brand and content! Emotive writing has proven to be some of the best out there, but here are 6 tips to help make people fall in love with your brand: Appearance Images are essential to content – entice readers with a … Continue reading Make People Fall in Love with Your Brand